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  • Retailers using social media must be mindful of its risks
  • Retailers using social media must be mindful of its risks
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Making social media work for retail

More and more retailers are embracing social media, but it's still an uncertain territory. Should it be viewed as an opportunity, a necessity, or is it all just keeping up with the Joneses?

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More and more retailers are embracing social media, but there is still uncertainty about the best way to use it. Given this, should social media marketing be viewed as an opportunity, a necessity, or is it all just keeping up with the Joneses?

Four out of ten shops are predicted to close in the next five years. As the boom in online retail spending continues to grow, it's estimated that online sales will reach £43 billion by 2015 – accounting for 14% of all retail sales. [1]

As a result of this online shift, the ...

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