Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Teens use social media and the internet to express themselves and build their identities
  • Teens use social media and the internet to express themselves and build their identities
    Nicole, Creative Commons (2012) ©
REPORT

Take the stage: creating platforms for young people to shine

The way teens create identity is changing. With more tools for self-expression and subcultures that last for a matter of days, affiliation to traditional tribes has become less important.

Location Global

Scope
The way teens create identity is changing. With more tools to express themselves, access to a world of information and subcultures that bloom and wither in a matter of days, affiliation to traditional tribes has become less important.

In the following report, Ruby Pseudo, founder of global youth consultancy agency Ruby Pseudo and Canvas8 network member, explores a new kind of identity creation – one which increasingly takes place online. Based on extensive primary research with a large international network of bright young kids, it heralds a shift in teenage consumption.

As a new generation shuns identities, ...

Canvas8