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  • Bringing Mexican street food back to the streets
  • Bringing Mexican street food back to the streets
    Garry Knight, Creative Commons (2013) ©
CASE STUDY

A taste of authenticity: Wahaca's grasshopper fondue

Mexican street food chain Wahaca's new grasshopper dish is grabbing headlines, but can the foreign origins of provocative products be harnessed to create an appealing sense of authenticity?