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  • The 'I'm not a plastic bag' was created as a fashion item with an ethical bonus
  • The 'I'm not a plastic bag' was created as a fashion item with an ethical bonus
    We Are What We Do (2012) ©
CASE STUDY

We Are What We Do: tools to change behaviour

Environmental change begins with behavioural change, but simply telling people to 'be better' isn't enough.  We Are What We Do's 'incidental change' repositions ethics as a bonus.