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  • Millennials typically have a progressive attitude towards representation and diversity
  • Millennials typically have a progressive attitude towards representation and diversity
    Paul Stein, Creative Commons (2011) ©
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Hypersensitive! The new political correctness

As issues of representation and diversity come to the fore in a connected world of social media, how is the new political correctness changing the way organisations communicate?

Location Global

Scope
Social media's running commentary on popular culture means today anyone can voice their concerns or amplify the concerns of others. While few would openly identify themselves as ‘prejudiced’ for fear of consequence, in a connected world, people are watching more closely what they say and who they align with. As issues of representation and diversity come to the fore – gender, race, age, sexual orientation, wealth or religion – the risk of offending has never been greater.

It's a familiar problem in an unfamiliar medium: how do you connect with an audience without alienating the individual? Embracing a ...

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