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  • Patagonia encourages the reuse and repair of its outdoor apparel
  • Patagonia encourages the reuse and repair of its outdoor apparel
    Lisa Picard, Creative Commons (2010) ©
CASE STUDY

How Patagonia is encouraging sustainable behaviour

In an age of fluctuating fashion trends and disposable clothing, apparel maker Patagonia is on a mission to change how people think about clothes. So what exactly are they selling?