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  • Main host Cenk Uygur attracts viewers with his irreverent and engaging style
  • Main host Cenk Uygur attracts viewers with his irreverent and engaging style
    The Young Turks (2012) ©
CASE STUDY

The Young Turks: YouTube’s new media mogul

As cable news viewership gives way to YouTube channels, how does the The Young Turks reflect the new ideals and demands of its progressive young viewers?

Location Global

Scope
Over the past decade, an outsider news channel called The Young Turks has cultivated an audience of over half a million YouTube subscribers – five times more than established network CNN. [1] As distrust in the media hits an all-time high, affecting 60% of Americans, the 'talking heads' of traditional television are being pushed aside by a generation of news viewer more accustomed to Google, Wikileaks and Twitter. [2][3]

As cable news viewership shrinks, and YouTube formalises its battle plan to become a television network in its own right, how does the ...

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