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  • Personalised 'Must See Maps' turn friends into tour guides
  • Personalised 'Must See Maps' turn friends into tour guides
    KLM (2013) ©
CASE STUDY

How KLM is engaging the connected traveller

Dutch airline KLM are engaging intimately with customers at a scale never before possible, using social media as a tool that improves what they do for an increasingly connected traveller.