Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Personalised 'Must See Maps' turn friends into tour guides
  • Personalised 'Must See Maps' turn friends into tour guides
    KLM (2013) ©
CASE STUDY

How KLM is engaging the connected traveller

Dutch airline KLM are engaging intimately with customers at a scale never before possible, using social media as a tool that improves what they do for an increasingly connected traveller.

Location Netherlands

Scope
Connected consumers are providing opportunities for airlines to spearhead innovative services, and allowing big businesses to engage more intimately with their customers at a scale never before possible. With over 200 airlines on Twitter today, having a presence on social media has become merely the cost of entry to the industry.

However, Dutch airline KLM takes an innovative approach to social media – a journey that began in 2010 when a volcanic eruption grounded 75% of Europe's airline capacity. The need for effective communication with customers during the resulting chaos spurred the airline to use social networking ...

Canvas8