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  • Soft drinks should be enjoyed responsibly as part of balanced lifestyle
  • Soft drinks should be enjoyed responsibly as part of balanced lifestyle
    Ed Schipul, Creative Commons (2010) ©
CASE STUDY

Happy calories: Coca-Cola takes control of the obesity debate

If obesity is an international crisis, sugar is increasingly cast as the chief villain. In response, Coca-Cola has thrown itself into the drive for collective health improvement.