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  • Vine makes video consumption more manageable
  • One in five web viewers abandon online videos in less than 10 seconds
    The Justified Sinner, Creative Commons (2012) ©
CASE STUDY

‘This will take six seconds’: why Vine works

Imposing a six second rule on mobile video length, Twitter’s video sharing app Vine isn’t reducing attention span; it's urging creators to better manage their greatest resource: time.