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  • Tough Mudder participants gain a sense of achievement through physical exertion
  • Tough Mudder participants gain a sense of achievement through physical exertion
    Tough Mudder (2012) ©
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Feeling Alive

A new kind of leisure is seducing office workers with visceral thrills and sensory explosions - fusing pain and pleasure - but above all, offering people the chance to do something 'real'.

Location Eastern Europe / North America / Northern Europe / Western Europe

Scope
What do you do? It's a simple question, but in an information society, where the output of modern work is invisible, intangible, and most of the day is spent toiling in virtual worlds, pushing around bits of paper, refreshing inboxes and brainstorming ideas – it's becoming harder and harder to answer.

Modern life may feel like it's characterised by cut and thrust, but much of this lies in the mind – in a world increasingly demanding mental exertion, the body has become trapped in a sedentary and sedated reality. In response to this need for physicality, a growing ...

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