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  • Lizzy Jagger promoted Wrangler's Denim Spa jeans in an exclusive advert
  • Lizzy Jagger promoted Wrangler's Denim Spa jeans in an exclusive advert
    Wrangler (2013) ©
CASE STUDY

Denim Spa: hybrid fashion

Denim Spa by Wrangler is a new range of moisturising, cellulite-reducing jeans. Does this herald the onset of a new age of hybrid fashion? And just what makes jeans so desirable anyway?

Location Global

Scope
Denim Spa by Wrangler is a new range of moisturising, cellulite-reducing jeans. Does this herald the onset of a new age of hybrid fashion? And just what makes jeans so desirable anyway?

In 1996, one of every five pairs of jeans sold in America were made by Wrangler, according to the company site. Today, the brand remains as synonymous with denim as Levis. And, thanks to a thriving jeans market and a series of adventurous campaigns, sales are strong. Enter into this context the new – and somewhat implausible sounding – Denim Spa range, designed to moisturise ...

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