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  • Parents want to protect their children from harmful products
  • Parents want to protect their children from harmful products
    The Honest Company (2013) ©
CASE STUDY

Reassuring parents at Jessica Alba’s Honest Company

In line with the growing popularity of sustainable and organic baby products, Hollywood actress Jessica Alba has launched The Honest Company.

Location Global

Scope
Jessica Alba's start-up The Honest Company captures a growing demand for socially-conscious baby brands. As competitors try to balance quality, affordability, convenience and safety, it delivers them all through an innovative e-commerce model.

Parents have always taken precautions to reduce the risk of danger to their children. Car seats, stair gates and socket covers are just a few of the modern tools used to create a child-safe environment. But with reports of potentially harmful ingredients discovered in everyday products, parents are becoming increasingly aware that not all risks are visible to the naked eye.

Horrified to find ...

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