Brian Steinberg is the senior TV editor at Variety. He has covered media and advertising for over 20 years, previously working at Dow Jones News, Ad Age and the Wall Street Journal.

North America

United States

Advertising

Media and Entertainment

Snacks and desserts

TV, film, and social media video

Home tech

'TV Ratings Rundown: Expect CBS to Move the Chains in 2013', Barclays

'Broadcast Network Ratings Update', Nomura

'Prices for 'Walking Dead' Ad Packages Topping Many Broadcast Commercials', Ad Age

'Ford product placement runs over episode of Fox's 'New Girl'', Los Angeles Times

'Product Placement Watch: Target and Neiman Marcus Taking Over ABC's Revenge', brandchannel

'Hawaii Five-O and product placement', Jon Lyle's New Brand Thinking

'Lowe’s to Take ‘Suburgatory’ Character From Sitcom to Sales Pitch', Global Advisors

'Nissan flies with 'Heroes'', Variety

''90210,' brought to you by Dr. Pepper', Los Angeles Times

'Subway Places More Than Just Product in NBC's 'Chuck'', Advertising Age

With the completion of the first half of the US television season recently taking place, advertisers can see more clearly that the best shows aren’t necessarily the most-watched or the ones being shown on the biggest networks.

Finding the sweet spot: the American brands ditching prime time