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  • The Following, a much-anticipated drama on Fox, is a target for niche advertisements
  • The Following, a much-anticipated drama on Fox, is a target for niche advertisements
    The Following (2013) ©
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Finding the sweet spot: the American brands ditching prime time

The relationship between advertisers and TV is changing as advertisers realise that the best shows aren't necessarily the most-watched or the ones being shown on the biggest networks.