Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • SHOPaMAN lets women play the active role in searching for a relationship
  • SHOPaMAN lets women play the active role in searching for a relationship
    apparena, Creative Commons (2012) ©
CASE STUDY

SHOPaMAN: a dating market for millennials

Online dating is a huge industry, and websites must work increasingly hard to stand out. For SHOPaMAN, that means a tongue-in-cheek e-commerce format.

Location Global

Scope
Online dating is a huge industry, and websites must work increasingly hard to stand out. For SHOPaMAN, that means a tongue-in-cheek e-commerce format. Is it just a gimmick, or is this really the future of millennial dating?

Blurred gender roles mean relationships between men and women are changing – and at the vanguard of this revolution is Gen Y. Delayed adulthood and changing values have created a new generation of 'serial daters' – novelty-seekers for whom dating is an end in itself. SHOPaMAN ably captures this new spirit of dating as recreation and, by making women the active ...

Canvas8