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  • SHOPaMAN lets women play the active role in searching for a relationship
  • SHOPaMAN lets women play the active role in searching for a relationship
    apparena, Creative Commons (2012) ©
CASE STUDY

SHOPaMAN: a dating market for millennials

Online dating is a huge industry, and websites must work increasingly hard to stand out. For SHOPaMAN, that means a tongue-in-cheek e-commerce format.