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  • As of 11th January 2013, Gangnam Style had been seen 1.161 billion times
  • As of 11th January 2013, Gangnam Style had been seen 1.161 billion times
    Lars Plougmann, Creative Commons (2012) ©
CASE STUDY

Gangnam Style: what's in a fad?

The demand for fads has never been greater, and social media is the perfect breeding ground. Gangnam Style has a lot to teach about what makes a craze (and why we need them in the first place).