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  • Second screens are becoming part of television consumption
  • Second screens are becoming part of television consumption
    Zeebox (2012) ©
CASE STUDY

How Zeebox are reimagining the TV guide

Until now, television viewing has resisted much of the digital flurry, but with people spending time across multiple devices and dipping into a buffet of distractions, this is changing.

Location Northern Europe / Oceania / Western Europe

Scope
Until now, television viewing has resisted much of the digital flurry, but with people spending time across multiple devices and dipping into a buffet of distractions – from big screens to little screens, Twitter to IMDb – this is changing.

As hype surrounding the ‘second-screen’ – a market estimated to grow from $490 million to $5.9 billion by 2017 – escalates, a complicated turf war between industries has begun between everyone from Google to Sky. [1] In this race to understand what works and what doesn’t, innovation and experimentation seems the only way forward. Yet for ...

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