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  • Selfridges' Silence Room is an oasis of calm for customers
  • Selfridges' Silence Room is an oasis of calm for customers
    Andrew Meredith (2013) ©
CASE STUDY

How Selfridges made noise about being quiet

A new project at Selfridges is the latest experiment in the power of silence, providing a quiet oasis in the midst of a hectic shopping environment in central London.