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  • What do Vodafone's reindeer tell us about the meaning of Christmas?
  • What do Vodafone's reindeer tell us about the meaning of Christmas?
    Vodafone (2012) ©
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Christmas codes: advertising at the end of the year

Christmas adverts have become as much a part of the festive season as mince pies, but behind the goodwill, lights and snow, what do 2012's adverts tell us about the meaning of Christmas?