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  • Diesel's 'pre-internet' shoe challenges users to disconnect from the online world
  • Diesel's 'pre-internet' shoe challenges users to disconnect from the online world
    Diesel (2012) ©
CASE STUDY

Diesel YUK relaunch: promoting ‘pre-internet’ experiences

Rebellious fashion brand Diesel is encouraging people to go offline. Is this just controversy, or does it reflect a real and growing disillusionment with online experiences?