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  • top3 by design chose the OTTO espresso maker as an outstanding example of good design
  • top3 by design chose the OTTO espresso maker as an outstanding example of good design
    top3 by design (2010) ©
CASE STUDY

top3 by design: hyper-curated consumption

In a world of infinite choice, consumers increasingly rely on trusted names. Does Australian homeware retailer top3 by design's hyper-curated model signpost the way forward?

Location Global

Scope
In a world of infinite choice, consumers increasingly rely on trusted names for edited selections to make their purchasing decisions easier. Does Australian homeware retailer top3 by design's hyper-curated model signpost the way forward?

Australian entrepreneur Terri Winter and her husband Bernd opened the first top3 by design store in November 2001. Describing their motives, Terri says: “As consumers we were constantly frustrated by the ridiculous amount of ‘choice’ on offer from butter, to wine, to stereos and pepper grinders. We simply wanted to know what was good. We discovered that many of our friends also ...

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