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  • Picard's unique flash-freezing technique keeps the taste and texture fresh
  • Picard's unique flash-freezing technique keeps the taste and texture fresh
    francois, Creative Commons (2010) ©
CASE STUDY

Picard frozen food: overcoming stigma

Innovative products, a boutique ambiance and tailored marketing strategy help French brand Picard sell frozen food to a nation of foodies – proving the power of out-of-the-box thinking.

Location France

Scope
Innovative products, a boutique ambiance and tailored marketing strategy help French brand Picard sell frozen food to a nation of foodies. It’s a testimony to the power of out-of-the-box thinking – and proof that no product is beyond redemption.

Picard is the only premium frozen food brand in the world, and has no direct equivalent – even in Europe where frozen food is now regarded more highly than previously – being perceived by consumers as being almost as healthy as fresh food whilst more practical and frequently more affordable. [1]

In time of ...

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