Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Picard's unique flash-freezing technique keeps the taste and texture fresh
  • Picard's unique flash-freezing technique keeps the taste and texture fresh
    francois, Creative Commons (2010) ©
CASE STUDY

Picard frozen food: overcoming stigma

Innovative products, a boutique ambiance and tailored marketing strategy help French brand Picard sell frozen food to a nation of foodies – proving the power of out-of-the-box thinking.