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  • Vodafone Red Hot allows customers the freedom to switch their phones regularly
  • Vodafone Red Hot allows customers the freedom to switch their phones regularly
    FreshFiber, Creative Commons (2012) ©
CASE STUDY

How Vodafone removed the hassle of ownership

In a world of constant upgrading, ownership can feel outmoded – an insight mobile phone network Vodafone harnessed with its new rental plan Red Hot.