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  • Chanel is out to prove that heritage needn’t mean ‘out of touch’
  • Chanel is out to prove that heritage needn’t mean ‘out of touch’
    Chanel (2012) ©
CASE STUDY

Inside CHANEL: luxury storytelling

Luxury and digital are no longer anathema. Chanel’s new microsite rewards visitors with unprecedented self-disclosure, proving that ‘heritage’ needn’t mean ‘out of touch’.