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  • The Ostrich Pillow represents a kind of extreme cocooning
  • The Ostrich Pillow represents a kind of extreme cocooning
    Kawamura-Ganjavian (2012) ©
REPORT

Redefining ambition, rethinking success

As growing numbers realise that the things they were promised – a good job, beautiful home and pension plan – aren’t easily achieved, reality is kicking in for the West.

Location Global

Scope
Modern aspirations have hit a brick wall. As growing numbers realise that the things they were promised – a good job, beautiful home and pension plan – aren’t easily achieved, reality is kicking in for the West. Is the age of entitlement over?

Contemporary parenting wisdom says to tell children that they can do and be anything – and, as a result, Gen Y expects a lot from life. The latent assumption is that those who believe they can succeed, will. This is the day-to-day application of the ‘positive thinking’ philosophy underpinning Rhonda Byrne’s massive self-help blockbuster, The ...

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