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  • In the face of hardship, consumers are trying to cut expenditure
  • In the face of hardship, consumers are trying to cut expenditure
    Tax Credits, Creative Commons (2012) ©
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Common sense: value and the post-recession consumer

In the face of hardship, consumers are reassessing what value means. Frugality and streamlining are in, but a deeper shift is to a notion of value increasingly mediated by the collective.