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  • Chobani is aligned with the changing consumer demands for health, taste and convenience
  • Chobani is aligned with the changing consumer demands for health, taste and convenience
    Meng He, Creative Commons (2012) ©
CASE STUDY

How Chobani's yoghurt swept America

In five years Chobani has grown from nothing into a billion dollar yoghurt brand by using what others saw as a fad to re-invigorate a tired category.