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  • 'Halo 4: Forward Unto Dawn' is a new live-action web series by Machinima
  • 'Halo 4: Forward Unto Dawn' is a new live-action web series by Machinima
    Machinima Prime (2012) ©
CASE STUDY

Gaming TV: the rise of Machinima

As the web reshapes content creation and distribution, Machinima – 'MTV for gaming' – has become one of YouTube's biggest success stories.

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Scope
As the web reshapes content creation and distribution, Machinima – 'MTV for gaming' – has become one of YouTube's biggest success stories, and is now securing two billion video views each month, alongside Hollywood talent and big brand partnerships.

Constructed from the words 'machine' and 'cinema', machinima can be broadly defined as “filmmaking within a real-time, 3D virtual environment, often using 3D video-game technologies”. [1] According to software developer Friedrich Kirschner, machinima is often described as “a new medium, a revolutionary way of filmmaking or even as hype” – he believes that as it increases ...

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