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  • Humble Indie Bundle V made more than $5.1 million in sales
  • Humble Indie Bundle V made more than $5.1 million in sales
    Jen Zee, Supergiant Games (2012) ©
CASE STUDY

Humble Bundle: why do people pay?

Humble Bundle has amassed $19.5 million in two years from its digital bundles of games, music and books – surprising, considering its pay-what-you-want pricing model.