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  • Humble Indie Bundle V made more than $5.1 million in sales
  • Humble Indie Bundle V made more than $5.1 million in sales
    Jen Zee, Supergiant Games (2012) ©
CASE STUDY

Humble Bundle: why do people pay?

Humble Bundle has amassed $19.5 million in two years from its digital bundles of games, music and books – surprising, considering its pay-what-you-want pricing model.

Location Global

Scope
Free from the constraints of physical production and distribution, digital content is ripe for fostering more flexible pricing schemes, allowing independent creators to join forces as powerful networks while bypassing traditional intermediaries – forging a more intimate connection between content, creator and consumer. Together, these shifts are redefining the ways consumers buy, receive and consume content.

In the thriving world of indie content production and distribution, Humble Bundle has amassed $19.5 million in two years from its digital bundles of games, music and books – surprising, considering its pay-what-you-want pricing model. So what motivates the spending?

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