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  • In the face of mounting pressure, the contrary ‘fuck it’ impulse is very appealing
  • In the face of mounting pressure, the contrary ‘fuck it’ impulse is very appealing
    Canvas8 (2012) ©
REPORT

Pressure Valve: seeking a release

People are under increasing pressure to eat healthily, spend carefully, live ethically and achieve, achieve, achieve. But as the pressure increases, so does the need to let off steam.

Location Global

Scope
People are under increasing pressure to be the best versions of themselves they can be: to eat healthily, spend carefully, live ethically and achieve, achieve, achieve. But as the pressure increases, so does the need to let off steam.

Individualism has popularised the idea that people can always be, somehow, better; society tells them that they must do better; and new technology offers unprecedented means to do it. Whether it’s an occasional blowout in times of external stress or a more profound letting go of previous efforts, the contrary ‘fuck it’ impulse has never been more appealing.

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Canvas8