Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • For consumers under 25, drinking – in a bar or at home – is a social activity
  • For consumers under 25, drinking – in a bar or at home – is a social activity
    BrewDog (2012) ©
CASE STUDY

BrewDog: personality, passion and punks

Punk Scottish brewer BrewDog reacted to criticism from regulators by releasing a 55% beer packaged in roadkill. This personality is exactly what keeps fans coming back for more.