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  • Emma Koenig’s blog is a wellspring of neurosis, embarrassment, and self-analysis
  • Emma Koenig’s blog is a wellspring of neurosis, embarrassment, and self-analysis
    SegerTube (2012) ©
CASE STUDY

FUCK! i'm in my twenties: a millennial mentality

Emma Koenig’s famous self-deprecating blog strikes a chord with a young generation coming to terms with the widening gap between ambition and circumstance.

Location Global

Scope
Illustrating the pitfalls, embarrassment and neurosis of life as an young adult in New York, Emma Koenig’s famous self-deprecating blog strikes a chord with a generation coming to terms with the widening gap between ambition and circumstance.

The story of 24-year-old Emma Koenig’s rise to fame is an increasingly familiar one – of innocuous blogger turned published author, and finally seeing her creation transformed into a major television show. The particular flavour of Koenig’s musings – hand drawn illustrations of a young woman failing to make it as a young adult – serves as a tender insight into ...

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