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  • Ella's Kitchen has launched the world's first vending machine aimed directly at kids
  • Ella's Kitchen has launched the world's first vending machine aimed directly at kids
    Ella's Kitchen (2012) ©
CASE STUDY

Gourmet kids: the rise of Ella's Kitchen

Busy parents want quick, healthy options to feed their children, but knowing what's best can be hard. Baby food brand Ella's Kitchen is an authority for parents and kids alike.

Location United Kingdom

Scope
Busy parents want quick, healthy options to feed their children, but it can be hard to know what's best for them. Ella's Kitchen has eschewed crowd wisdom, building a baby food brand that’s an authority for parents and kids alike.

With its modern flavours and colourful aesthetic, the brand understands that regardless of its nutritional value, parents won’t buy baby food that their children don’t want to eat. As a result, Ella’s Kitchen continues to disrupt the baby food market, innovating as a market leader and investing in resources that educate, inform, and provide inspiration for a healthy ...

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