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  • The Fancy is part store, blog, magazine and wish list
  • The Fancy is part store, blog, magazine and wish list
    The Fancy (2012) ©
CASE STUDY

Social window shopping on The Fancy

Desirable products are bubbled up from a community of taste-makers on The Fancy, and encoded with social value, but how does the site keep its focus on consumption, not conversation?

Location Global

Scope
The Fancy is a feed of desirable products bubbled up from a community of taste-makers. A new breed of retailer, the site allows products to become encoded with social value, yet keeps a clear focus on consumption rather than conversation.

The Fancy is a website and mobile app, “part store, blog, magazine and wish list”, that allows users to like, or 'fancy', a variety of products, and then purchase them without leaving the site. [1] Other sites share this model – yet, despite launching later, The Fancy has more users than its ...

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