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  • The Fancy is part store, blog, magazine and wish list
  • The Fancy is part store, blog, magazine and wish list
    The Fancy (2012) ©
CASE STUDY

Social window shopping on The Fancy

Desirable products are bubbled up from a community of taste-makers on The Fancy, and encoded with social value, but how does the site keep its focus on consumption, not conversation?

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