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  • When individuals collectively mobilise, they operate as networks and have greater powers
  • When individuals collectively mobilise, they operate as networks and have greater powers
    Wayne Large, Creative Commons (2003) ©
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Demand and supply: how communities reshape the market

Technology lets communities form easily and quickly. From group buying to 'buycotting', people are putting their heads together and voting with their wallets.

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Technology lets communities form easily and quickly and as a result is unleashing an empowered public on markets, the media and more. From group buying to 'buycotting', people are putting their heads together and voting with their wallets.

Take the story of Robocop in Detroit. Detroit is America’s most dangerous city. A growing murder rate, widespread unemployment, poverty and emerging news of corruption in the police force have contributed to a quarter of the city’s residents leaving since 2000, with a further 40% aiming to leave within five years. [1] Detroit needs help – but ...

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