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  • Topshop's show was social, commerce and entertainment all rolled into one
  • Topshop's show was social, commerce and entertainment all rolled into one
    Carolina Engman (2912) ©
CASE STUDY

Topshop Unique SS13: social catwalk

Over two million viewers tuned into Topshop’s shoppable London Fashion Week catwalk event for SS13. Clearly, Topshop are proving a model of social commerce that works: what is it?