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  • Can CrossFit get Reebok into shape?
  • Can CrossFit get Reebok into shape?
    Arctic Warrior, Creative Commons (2011) ©
CASE STUDY

Why Reebok is betting on CrossFit

In an attempt to revive the brand, Reebok has forged an alliance with fitness hub CrossFit, offering a guide for any brand hoping to marry itself with a passionate community.