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  • Disruptive innovation is can provide consumers with a neutral meeting ground
  • Disruptive innovation is can provide consumers with a neutral meeting ground
    Andrew Stawarz, Creative Commons (2011) ©
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Mobile Instant Messaging: preparing for disruptive innovation

As consumers adopt free apps like WhatsApp, Viber and Skype, revenues from the operators industry's most prized cash cow, the text message, are slipping. How will operators evolve?