Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Helping consumers engage
  • Helping consumers engage
    ModCloth (2012) ©
CASE STUDY

Be the Buyer (and the retailer too)

For online retailers, engaging with customers has never been harder, or more important – but innovatively applied crowdsourcing can still prove a powerful relationship-building tool.

Location Global

Scope
For online retailers, engaging with customers has never been harder, or more important. Enter 'crowdsourcing': the mid-noughties marketing buzz word, which, when innovatively applied, can still prove a powerful relationship-building tool.

'Be the Buyer', a crowdsourcing initiative by online clothing retailer ModCloth, offers people the chance to take part in the fashion buying process. By genuinely passing control to the crowd, Be the Buyer has succeeded where many others have failed – following its example, how can other industries use crowdsourcing to encourage engagement?

...

Canvas8