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  • MEATliquor's veneer of bad taste feeds a need for quality, authenticity and indulgence
  • MEATliquor's veneer of bad taste feeds a need for quality, authenticity and indulgence
    gourmet traveller (2011) ©
CASE STUDY

MEATliquor: a space for indulgence

Challenging status quo under a veneer of bad taste, MEATliquor is feeding a need for quality, authenticity and indulgence.

Location United Kingdom--London

Scope
Emerging businesses are challenging the status quo with a counter-intuitive attitude that seems to repel rather than attract. But under a veneer of bad taste, MEATliquor is feeding a need for quality, authenticity and indulgence.

Somewhere between abattoir, speakeasy and rockabilly bar, the look and feel – designed by Shed – is almost repellent. Loud music and dim red lighting, salvaged industrial cage lamps, rusty meat hooks, buzzing neon signs, rickety chairs, walls tattooed with carcasses and swear words, toilets labelled ‘chicks’ and ‘dicks’, and blood splattered plastic butcher’s curtains – the place is more ...

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