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  • The Anywake app demonstrates how brands are adapting to mobile living
  • The Anywake app demonstrates how brands are adapting to mobile living
    Lufthansa (2012) ©
CASE STUDY

Lufthansa Anywake: waking up to branded utility

Lufthansa's new smartphone app turns getting up into a game, demonstrating how brands are adapting to the shift towards mobile living.

Location Sweden

Scope
Many people are now spending more time on their phones than watching television. Lufthansa's new smartphone app turns getting up into a game, demonstrating how brands are adapting to the shift towards mobile living.

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