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  • Smartphone app Pay with Square is reshaping how consumers spend
  • Smartphone app Pay with Square is reshaping how consumers spend
    The Techblock, 2012 ©
CASE STUDY

Pay with Square: seamless spending

Square is turning smartphones into checkouts, digitising loyalty schemes and reshaping how consumers spend – without using NFC technology.

Location United States

Scope
With 2 million users, a deal with Starbucks, and $6 billion worth of transactions, Square is turning smartphones into checkouts, digitising loyalty schemes and reshaping how consumers spend – without using NFC technology.

Pay with Square is a mobile-payment app available for iPhone and Android. It links to a credit or debit card and allows items to be paid for with minimal hassle. Unlike NFC-based competitors like Google Wallet, Pay with Square can automatically open a tab as customers walk through the door, using GPS technology. At the checkout, a name is ...

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