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  • Click & Collect services enable goods to be ordered over the Internet and then collected by the customer in-store
  • Click & Collect services enable goods to be ordered over the Internet and then collected by the customer in-store
    Coles Blog, 2012 ©
REPORT

Everywhere shopping: Click & Collect delivers

Informed shoppers want more choice and less hassle, creating new imperatives for retailers to offer the best of online, offline and mobile.

Location Global

Scope
With informed shoppers demanding more choice and less hassle, new imperatives are emerging for retailers. Many are fragmenting into access points or experiential hubs in order to offer the best of online, offline and mobile.

The advent of the Internet as a shopping channel initially created the belief that it would sound the death knell for shopping on the high street. But over time, there has been a realisation that consumers have a preference for buying across multiple channels – mixing the store with online and mobile.

This has manifested itself most pronouncedly in the meteoric ...

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