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  • UK spending on mobile games has risen 30% in the past year
  • UK spending on mobile games has risen 30% in the past year
    Audio-TechnicaUK, Creative Commons, 2012 ©
CASE STUDY

SongPop: social gaming goes pop

People are spending more time and money than ever playing games on their smartphones. SongPop, a music game that’s amassed 15 million users in three months, demonstrates why.