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  • UK spending on mobile games has risen 30% in the past year
  • UK spending on mobile games has risen 30% in the past year
    Audio-TechnicaUK, Creative Commons, 2012 ©
CASE STUDY

SongPop: social gaming goes pop

People are spending more time and money than ever playing games on their smartphones. SongPop, a music game that’s amassed 15 million users in three months, demonstrates why.

Location Global

Scope
People are spending an increasing amount of time and money on mobile and social gaming. Spending on mobile games has risen 30% in the past year, and time spent has increased by 43%. With half of mobile gaming happening at home, rather than on-the-go, and the average gamer a forty-year-old woman, games are increasingly stealing audience engagement.

SongPop, a game that lets friends battle over music knowledge, is a rising star in this category, hot on the heels of OMGPop and Zynga. Described by Mark Zuckerberg as “one of ...

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