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  • Britain chose ‘collaboration’ as its theme for the 2012 Olympics.
  • A progressive national identity is becoming increasingly important
    Shimelle Laine, Creative Commons, 2012 ©

Olympics 2012 Opening Ceremony: is this for everyone?

Britain's theme of ‘collaboration’ for the 2012 Olympics jarred with London's brand exclusion zones, but shows the importance of a national identity on the global stage.