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  • Percolate collates information from multiple sources to create a brand identity
    Percolate (2012) ©
CASE STUDY

Percolate: when brands become publishers

Percolate, a new software service, is built around the idea of building consumer engagement through curation.

Location Global

Scope
After spending the past few years growing audiences on Facebook, Tumblr, Twitter and Pinterest, brands are turning to curation to keep people engaged – filtering masses of web content into a concise stream that resonates with audiences, while giving themselves some added cultural clout. Percolate, a new software service, is built around this challenge, and is already helping brands such as American Express and General Electric find their inner publishers.

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