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  • Warning, may contain a prick: Louis Cole eats a cockroach
    FoodForLouis, YouTube (2012) ©
CASE STUDY

Daredevil eating

Louis Cole's YouTube videos show him ingesting various live animals and whatever else is guaranteed to boost his social currency.

Location United Kingdom

Scope
Louis Cole turns eating into a performance. His videos on YouTube show him ingesting various live animals, including spiders, ragworms and whatever else is guaranteed to repulse his audience and boost his social currency. The RSPCA may be investigating him for cruelty, but his channel has had 9.4 million views. Since he is the perfect example of an emerging pattern of daredevil eating, we dissect the motivations behind this behaviour.

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