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  • The auction adds an element of friendly competition to the daily run
    armadilo60, Creative commons (2012) ©
CASE STUDY

Nike+ Auction: running for rewards

A new campaign from Nike offers participants the chance to convert the distances they run into tangible rewards.

Location Mexico

Scope
A new campaign from JWT and Nike offers participants the chance to convert the distances they run into tangible rewards. By introducing an element of play, competition and reward into its relationship with consumers, the brand is encouraging greater loyalty and creating an Alternative Currency that revolves around sweat, not money.

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Canvas8