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  • Donors can see through the fundraising tactics that charities use
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CASE STUDY

Transparency and honesty from 'charity: water'

In just five years, New York-based charity: water has raised nearly $50m. This has been achieved by emphasising transparency.

Location United States--New York

Scope
In just five years, New York-based charity: water has raised nearly $50m, which it has used to provide over two million people with access to clean and safe drinking water. This has been achieved by using a funding model that emphasises transparency; 100% of donations go directly towards projects and donors can track, with GPS precision, exactly where their money is going.
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