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  • Can Hello Sunday Morning change people's relationship with alcohol?
    Hello Sunday Morning (2011) ©
CASE STUDY

Hello Sunday Morning

In 2008, Chris Raine decided to give up drinking for a year. His behaviour has influenced thousands of others to take their own abstinence pledge.

Location Northern Europe / Oceania

Scope
In 2008, 22-year-old Australian Chris Raine decided to give up drinking for a year, and blogged his experience on a website, Hello Sunday Morning. His behaviour has influenced thousands of fellow Gen Y-ers to take their own abstinence pledge in an attempt to change Australia's notorious drinking culture.

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